The Effects of Social Media on a Business Essay Example for Free

The Effects of Social Media on a Business Essay Social media has greatly changed the way people communicate and interact with one another. There are a variety of social media sites which are used worldwide, such as Youtube, Facebook and Twitter. This type of communications method is now being used by business in marketing their products. The fact that many people use social media to discuss their thoughts and views online, has caused business to alter their communications and marketing strategies to better fit the new mean of sending out messages. Social media is presently used in place of the â€Å"old-fashioned† marketing tools, such as TV, billboards, radio, etc. This new process which business use to convey messages and promote ideas or products has formed a collaboration with its customers. A business can now gain instant feedback from its customers, tackle rumors, and post any updates about the business online. Companies reported using these social media tools was helpful for several reasons. They reported that the tools provide the following: †¢ Another way to communicate  Ã¢â‚¬ ¢ Added value to customers †¢ Product/brand awareness †¢ Ability to keep up with trends and competitors †¢ Demonstration of product †¢ A more cost effective and productive form of marketing. (Barnes, 2010) Objective This literature review will discuss the role that social media plays on businesses and the effect it has when promoting a business or marketing its product. This review will contain the view and analysis of experts in the use of social media by businesses, and in what way the media can benefit or damage the reputation of an organization. The research questions used were â€Å"How does social media affects businesses?† and â€Å"How can social media benefit a business?†. While The research questions were similar, they did offer a wide range of topics concerning the research objective. Searching and locating literature The main database used for the research was Polytechnic’s summons. The research questions were first used here which introduced many articles. Most of the articles found by summons were taken from the Proquest and Emerald management collection databases, among other database systems. When reviewing the articles I read the â€Å"executive summary† or the â€Å"introduction† and later decided whether to continue with the article or to exclude it. The articles which were ruled out were the ones discussing social media from a non-business perspective. Some articles which were excluded did have good ideas, even though they presented it with a different viewpoint, so I used the reference list of said articles to locate more literature and further the research to get closer to the objective. The role that social media plays on businesses Mediatization describes how media is transformed from being a mediator and instrument for other institutions to become an institution in itself (Hjarvard, 2008). This further explains that social media is now a global institution, businesses and organizations will have to find new strategies in their marketing approach which will act in accordance with today’s mediatized society. (Pallas and Fredriksson, 2010) Businesses must now learn the new ways of functioning in a mediatized society. Media, especially social media, is important for the overall view of a business. When consumers look to a business they judge it based on its reputation, a reputation which it gains through mediatization. A successful business will have to know how mediatization works, and be able to alter it so that the customers will see what the business intends to be seen. A proper image and reputation of the business will be formed. As the flow of consumer online activity began rising businesses took notice of this â€Å"phenomenon† and picked new means of reaching consumers and their targeted audience through social media. In the beginning business created blogs, wikis, and forums in order to reach their audience, but now they have heavily started using the highest ranked social media sites such as micro-blogging via Twitter, and Facebook (Li and Bernoff, 2008). The effect of social media on a business Many would argue that social media benefits a business in a positive way and is a innovative way of marketing. Electronic media brings people together, when businesses join in on this media they are now in-touch with their customers. They will be able to connect with their audience which will result in customer loyalty, which will give the business an upper hand over potential competitors (Varey, 1999). Organizations will need to incorporate social media tools into their marketing and communication strategies. Social media will shift the consumers views on the business because they will now be able to spot the degree of openness and responsiveness in the business (Schein, Wilson and Keelan, 2009). However, in her article How do the most successful companies use social media? (2010), Nora Barnes gives an opposing view on the use of social media by business. While in the short-run a business will gain a fast reputation, it will affect the business in the long-run. She argues that if a business is thought of as an â€Å"official† business with high ranking employers and maybe investors, then social media is not the correct marketing tool to be used as it shows a business as being vulnerable, and will not be thought of very highly by its high-ticketed consumers. Dury (2008) also furthers this argument by stating that marketing is different to social media and that the two should not be mixed. That it ‘destroys social medias foundations by undermining its human elements’. This is because the essence of marketing is corporate and that a social media approach will issue a softer outlook to the official corporate image of a business. An organizations reputation means everything. Executives know the importance of this, The stronger the reputation, the better quality of customers they get and the brand name begins to rise (Eccles, Newquist and Schatz, 2007). Social media is not considered a â€Å"quality† method of marketing an organization, and certainly not a brand name. An organizations quality is shown in its: †¢share of voice – how much was said; †¢performance – amount of coverage relative to one’s peers; †¢breadth of coverage – themes reported; †¢media tone – positive, neutral, negative; †¢risk profile – the ratio of positive to negative coverage for particular themes; and †¢position – whether the media reflects the organization’s desired profile. (Dowling and Weeks, 2011) Reputation is in the consumers mind therefore a company should be aware of the quality it is presenting in order to provide a positive reputation. A similar opinion was given by Mat Ramsey, mentioning â€Å"Don’t use social media for corporate communications† (Ramsay, 2010). Any updates regarding the business should be posted on its official website. If they were done via social media sites it will bring down the status and quality of the corporation. Summary The study of the above articles has proven one thing, that social media has a very important part to play in the communication and marketing section of a business, whether for the good of the business or for bad. The use of social media may benefit some businesses but it harmed others. A business must study this approach carefully when deciding to incorporate social media in the marketing strategies as the effect may make or break it. Benefits The benefits of this review is the comparison between expert opinions over the matter. Social media hasn’t been fully investigated so this review brings all the thoughts on this topic together in ordered to get a clear image on the benefits and effects of social media.

Albert Einstein :: biographies biography bio

Biography * Albert Einstein was born on March 14, 1879 in the town of Ulm, in WÃ ¼rttemberg, Germany. * Albert's family moved around Europe, including Munich, Italy and Aarau Switzerland. * Albert attended the Swiss Federal Polytechnic School in Zurich where he trained to be a teacher in both physics and mathematics. * Upon his graduation in 1901 he was awarded Swiss citizenship and unable to find a teaching position, so he decided to work as a technical assistant in the Swiss Patent Office where he worked on much of his famous research. He earned his Ph.D in 1905. * In 1908 he became Privotdozent in Berne, 1909 he became Professor Extraordinary at Zurich, 1911 Professor of Theoretical Physics at Prague then returning to Zurich in 1912. In 1914 he accepted appointment as the Director of the Kaiser Wilhelm Physical Institute and became a Professor at the University of Berlin. * He was granted German citizenship in 1914 and stayed there until 1933 when he emigrated to the US and became a US citizen in 1940. * He accepted a position in 1940 as Professor of Theoretical Physics at Princeton and resigned in 1945. * He became a leader for the World Government Movement after World War II, and he was offered, by Israel, the office of President. He declined but was one of the founders or the Hebrew Univeristy of Jerusalem. * Albert Einstein was awarded honorary doctorates in science, medicine, and philosophy from universities the world over. He was also granted memberships to the leading scientific academies all over the world. However, the genius he is reknown for today landed him in solitude for much of his life. * He was married twice. He was married to Mileva Maric from 1903 to 1919, they had a daughter and two sons. Later in 1919 Al married his cousin Elsa LÃ ¶wenthal.

Self critque

The research I used was mostly from personal experience with my daughter's condition as well as information I researched online. I feel Like I used a lot of Information and my classmates got a lot from It also. 2. Organization: I attempted to keep my presentation organized In a way that I could convey my speech both In a emotional and Informative way. I used somewhat of a chronological order when It came to explaining the events In my daughter's life but I do feel that I caked a bit In organization. . Introduction: The attention getter I used was Just me talking about why each one of us was taking the time to talk about something were passionate about and how my choice was a bit different than many others my age. I believe it was effective in setting the tone for the presentation. I did present the main points of speech but it wasn't until after I introduced the subject. 4. Body: I feel I presented the information in a logical way and was able to keep everything together with the the sis.Since the topic of my speech/presentation was about my daughter, my original fear was to lose track into another subject since I felt I could talk forever about her. I did narrow it down to the main points keeping everything relevant to the thesis. 5. Conclusion: I closed my presentation with the title of my speech which was, â€Å"A little light shines a long way†. I felt it conveyed an important message of never giving up and persevering in life, which is relatable in many situations to many people.I ended my speech with short video and my final words to review what was said during the entire speech, so it was clear that my presentation was over. 6. Transitions: I used transitions mostly when I was transitioning between ideas during my speech. I tried to firstly start with the idea of the subject and then introduce It completely. Although I did feel my transitions were a bit rough, it is something I need to work on. 7. Visual Ad: I worked very hard on my visual aid and felt that It helped convey my speech tenfold!I think I would use the same method of presenting any other speech because I felt hat using a Powering presentation Is one of the best ways of visually showing your audience what you want to talk about. 8. Telling: When It came to timing, I wanted everything to sound natural and sincere so I TLD want to rush. Having used this method, I believe I went over my time Limit, which will be something I will have to work on. 9. Delivery: Initially I was very nervous, so I started speaking very quickly, but as I progressed along, my speed slowed down because I became comfortable with my audience.I audience, which in the end helped a lot. 0. Practice: I rehearsed my presentation several times with my family and classmate Carmen. I feel like getting their feedback helped a lot with condensing UN-useful information, as well as adding better and necessary points to my speech that I had not noticed or already had.

Quaker Women in American Colonies Essay - 2207 Words

Quaker Women in the American Colonies During the colonial period, women were considered inferior to men and â€Å"nothing more than servants for their husbands.† During the eighteenth century, unmarried Quaker women were the first to vote, stand up in court, and evangelize; although Quaker women enjoyed rights that women today take for granted, they were most known for their religious radicalism. According to Rufus Jones, a professor at Harvard, the Quakers â€Å"felt, as their own testimony plainly shows, that they were not solitary adventurers, but that God was pushing them out to be the bearers of a new and mighty word of Life which was to remake the world, and that the whole group behind them was in some sense embodied in them.† Women†¦show more content†¦Margaret Fell Fox was a devoutly religious woman and a champion for the rights of Quakers; she worked tirelessly to ensure their civil liberties. Margaret Fell Fox never made it to the American colon ies but her preaching, religious convictions, and continued resolve after years in prison, changed the face of women who would travel to the New World as Quakers. Mary Dyer stood up at Anne Hutchinson’s trial and walked out with Anne Hutchinson, only to return as a thorn in the sides of John Endicott and John Winthrop. Mary Barrett was born England but immigrated to the Massachusetts with her husband William Dyer in 1635; both of them were Puritans. During the trial of Anne Hutchinson, both William and Mary Dyer were open supporters of Anne Hutchinson. Although William Dyer held positions of â€Å"high importance,† he was relieved of duty and disarmed, along with other followers of Anne Hutchinson. When Mary Dyer followed Anne Hutchinson out of the Church, she and her husband were also banished; there was a scandal concerning the death of a stillborn child Mary Dyer had given birth to and after the inquest, Governor John Winthrop said that Mary Dyer â€Å"was di vinely punished for this sinful heresy by being delivered of a stillborn ‘monster’.† Mary Dyer went to England for five years and while there, became aShow MoreRelatedComparison of Three Prominent Women in American History (1616-1768)1544 Words   |  7 PagesProminent Women in American History (1616-1768) Women did not have many rights during 1616-1768, these three prominent women Pocahontas, Anne Hutchinson and Hannah Griffitts, will show many changes for women symbols from the Colony America, American Christianity to Boycotting British Goods. All three were involved in religious, political and cultural aspects during there time, making many changes and history. 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